Most games let you spend money on things only you can see. Naija Life lets you spend it on attention. Every billboard over the roads and every plot on the map can carry your picture and a link to your business, and any player who taps it can visit you. It is paid for with in-game naira you earn by playing, so a hustle in the game can become a real advert for a real shop, page or brand.
What you can rent
| Space | Price | How many |
|---|---|---|
| Billboard banner | ₦1,000,000 | 64 boards, up to 6 banners each |
| Small plot | ₦250,000 | 26 plots across three cities |
| Medium plot | ₦500,000 | |
| Large plot | ₦875,000 | |
| Extra large plot | ₦1,250,000 |
A billboard is shared: up to six banners rotate on each board, one every 15 seconds, so even a busy board has room until it fills. A plot belongs to one advertiser for its seven days, and a bigger plot shows your picture larger on the map.
Where the boards and plots are
| City | Billboards | Plots |
|---|---|---|
| Lagos | 38 | 14, on the lagoon |
| Abuja | 14 | 6, on land |
| Port Harcourt | 12 | 6, on land |
The billboards and plots data page lists the same figures straight from the game.
How to put your advert up
- Sign in and go online. Advertising space is shared with every player, so a guest save cannot rent it.
- Earn the naira. Work shifts, get promoted, sell at the market. The careers guide shows what each job pays.
- Open the list. On the City tab, tap Advertise your business to see every board and plot in every city with what is free, or tap one directly on the map.
- Add your advert. Give it a title, pick a picture from your gallery (under 2 MB) and, if you like, add a link starting with https.
- Confirm. The price comes out of your game wallet and your advert goes up straight away. You can edit the title, picture or link while it runs.
Making the most of it
- Use a picture that reads small. A logo or a bold product photo works better than a busy flyer, because players see it on a map.
- Link somewhere useful. Your shop page, a WhatsApp business link or your Instagram all work, as long as the link is https.
- Pick the city your customers are in. A business in Port Harcourt gets more from a board in PH than one in Lagos.
- Come back every day. The daily gift pays up to ₦5,000 on day seven, which adds up toward the next week's rental.
Is it real advertising?
The space is in-game: you rent it with game money, nothing you rent is real land or a real roadside board, and it lasts seven days. But the people who see it are real players, and the link takes them to your real business. Adverts must follow the terms of use.